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Retail Media Off-Site
Many RMNs struggle to expand their inventory to external media channels
Existing RMNs often run out of inventory, as their tech is limited to on-site only
The focus of retail media networks is shifting from onsite — to the offsite world
No off-site capabilities means you’re missing out
on extra revenue streams
With the right blend of brand & performance campaigns, ads drive better outcomes
The path to full-funnel retail media in 3 easy steps
1. Add inventory of news & commerce media
Integrate advertising space of external publishers, so your brand suppliers can tap into their inventory through your 1st-party data.
Direct deals with local publishers
You can expand inventory via direct integrations with external media partners such as local news outlets, pricing comparison sites and sports websites.
Access to global programmatic ecosystem
The built-in Admixer.SSP module provides out-of-the-box access to an unlimited number of websites and mobile applications on the Open Web.
Privacy-compliant 1st-party data monetization
Sell anonymous customer data to advertisers and provide extra demand to publishers while generating profit from both sides of the advertising chain.
2. Group on-site and off-site inventory together
Combine own and external advertising space into plug-and-play campaign solutions (internal name: Products) tailored for advertisers of each category.
Advertising offers prepared by your team
Within a Product Editor page, you can connect external inventory with your own digital shelf while integrating relevant audiences into each advertising offer.
Easy campaign set-up for advertisers
Brands and agencies can do as little as simply choose from a list of pre-configured inventory groups and audiences without having to set up campaigns on their own.
A full-cycle of customer engagement across the web
RMM guarantees a unified approach for customer engagement across external and internal media sources: full-funnel campaigns at scale and with a few clicks.
3. Sell a closed-loop advertising platform
Become a programmatic media partner for brands and their agencies by offering brand-awareness & direct-sale advertising via one single platform.
Planning via inventory availability reports
Drive clear incentives for advertisers to invest into your retail media platform by showcasing available inventory-level and audience-level stats.
Streamlined campaign execution in a few clicks
RMM advertisers can launch campaigns by simply selecting from inventory packages & audience segments while optimizing campaigns in real-time.
Brand lift & direct sale metrics in real-time
You can create tailored accounts for each respective advertiser, so they can see real-time stats about their campaign performance in one single screen.
Pairing your retail data with brand advertising
Retail Media Machine helps retailers provide their audience data to brands and their agencies for a safe & secure advertising across the Open Web
Self-serve programmatic tools
Access to millions of sites & apps
Guaranteed privacy of user data
Matching users across channels
Personalised ads on external media
Hosting on your own servers
Off-site advertising.
Beyond sponsored products.
Drive more ad spend with no-code creative library
Leverage the built-in creatives library to turn ads into native and engaging shopping experiences while giving brands capabilities to reach customers using valuable audience data.
Display Banners
RMM powers ad placements in both; standard size banners and non-standard formats like Floating, Carousel or Expanded
Interactive Rich media
Formats that turn ad experience into the look and feel of a game via rewarded videos, parallax, mobile shake, 3D cube and more
Video Ad Formats
Advertise on video streaming platform with in-stream, in-page, all-roll or catfish and multi-carousel banners
Sell your audience segments while maintaining full control over your data assets
RMM offers built-in modules for building reliable and secure data infrastructure – to monetize audience data at scale.
Data Activation (DMP)
Collect, analyze and activate audience segments across different channels while maintaining full control.
Shopper ID Graph
Match user data pulled from different sources to recognize the same customer across different devices & channels
Guaranteed User Privacy
Sensitive shopper data remains on your own servers. Our system gets anonymous IDs without any Personal Identifier
Create ad offers tailored for brands of each category
Make life for your brand suppliers as easy as possible by creating ready-made ad offers tailored for advertisers of each category.
Forecasting tools
Your advertisers can see real-time stats about placements with the highest traffic and high-intent shopper segments
Campaign Approval
Campaigns go live only under the condition that the Super Admin gives green light and approves each creative
Self-Serve Accounts
You can create tailored accounts for each brand advertiser to run their campaigns under your supervision
Drive more ad spend by enabling advanced targeting options to reach relevant audience segments
You can charge brands additional markups for using enhanced targeting capabilities
such as particular audience segments, geo-targeting or frequency capping settings.
Clearly-defined segment
Brands will be more inclined to spend more when they can reach audiences relevant
for their category
Contextual targeting
Offer brands to reach audiences in the right environment and within a brand-safe inventory on your eCommerce media
Tag Manager
Showcase brands how each given ad leads to an incremental sale with the tag manager settings available in RMM
Share results your way and optimize campaigns in real-time
Data flows dynamically between each retail media channel and ad carrier, giving every team a shared source of truth and insights.
Automated sharing
The network owner can configure the timing, frequency, and format of reports which would be emailed to each recipient
Fully Customizable
You define how brands see campaign reports with personalized metrics configured individually for each advertiser
Reporting API
You can also connect RMM data with external analytics solutions to keep all your stats in one single place
Building ad networks is a new skill for retailers.
That’s why we provide free services.
We guide retailers all the way through mapping their RMN strategy and consulting on privacy regulations to providing brands with campaign management services:
Campaign management service
We provide the experienced team of AdOps to manage all aspects of advertising on your site, app or external media
External demand generation
If your inventory is integrated with RMM, we will attract media budgets from agencies and brands already using Admixer products
Custom development & integration
We will perform all necessary platform integrations with your tech stack, and add additional functionality upon your request
Case study
The #1 Ukrainian Pharma Retailer used their 1P
Search Data for Off-Site advertising
About
Tabletki.ua is the biggest resource for searching and ordering pharmaceuticals in Ukraine. It hosts a wealth of user search data that they use for targeted on-site ads
Challenge
Due to significant advertiser demand for audience segments sources in search queries, the retailer wanted to expand the use of this data for off-site advertising
Solution
Using RMM’s Off-site and Audience Builder modules, the retailer organized the collection of audiences in real-time, taking into account the short time of search relevance, and their activation on external websites and mobile applications
Results
+20%
Reach of online ads targeted at consumers
+28%
New & Incremental
Impressions
Impressions
+16%
Incremental Revenue from
Monetization
Monetization
Other modules that might interest you
Each RMM module is great on its own, but the real magic happens when everything is connected to the same underlying data & measurement system
On-site
Get foundational retail media technology on-site
Unique Features
- Personalized ads for customers
- Offer bundles for brands
- Billing & invoicing system
In-store
Branch out your advertising opportunities to in-store
Unique Features
- Signage screens, radio & DooH
- Ultra-local store targeting
- Closed-loop measurement
Data Platform
Connect your data assets securely in one single place
Unique Features
- Channel-agnostic activations
- Data on your own servers
- Real-time reports
PLATFORM CONSTRUCTOR
See RMM Platform in Action
Create an ad program for brands that you sell with On-Site, Off-Site and In-Store modules connected by one underlying data & measurement system.
Contact Us
Questions?
If you have a particular question about your retail media project,
here’s a contact form.
Do you have any case studies to show?
Sure! Our parent company, Admixer, has a 15-year history of helping companies monetize their media and digital assets. But we have also prepared a deck featuring cases when retailers or marketplaces use our ad technology.
How much does it cost
We don't limit retailers to any particular pricing model, as we offer 3 options: revenue-share, fixed SaaS and CPM-based billing. Ask us about pricing benchmarks on a live demo.
How long does it take to integrate with RMM?
It really much depends on your requirements. But to give you an idea, the typical project with multi-channel activations lasts up to 3 months.
Who has build the RMM platform?
As you may have known, RMM is a subsidiary company of Admixer, a reputable company in the AdTech world. To learn more about us, please visit the Admixer site.