Retail Media Data Platform
RMNs often want to take their data science
in-house but their solutions don’t allow it
Many retail media vendors impose their own rules for matching shoppers with ads
Retailers & marketplaces can not control which ads appear in front of their customers
RMN teams have to spend time re-ranking bids or blocking irrelevant ads
Poor ad relevancy slows down the auction dynamics and leaves $$$ on the table
Build your own ad relevancy score for each ad served
1. Collect audience data in one place
Purchase history, online behaviour, ad interactions – collect every tiny bit of audience data in one unified Data Management Platform (or DMP).
Start by ingesting existing audience data
Our Audience API enables you to easily pull data from your CRM/CDP/CMS to target high-margin audience profiles based on previous purchases.
Turn online behaviour into audience segments
Configure custom events on your site & app to automatically create audience segments based on their behaviour, ex. clicked/added/dropped an SKU, etc.
Sell your custom segments while maintaining full data ownership
Get full control over who can view, match or use your audience data for targeting through either on-site or off-site channels.
2. Identify audiences across channels
Our Shopper ID technology enables you to match and recognise the same customer across different devices, channels and data sources.
Activate audiences without using personal identifiers
Shopper ID is more than data-clean rooms, as it’s not limited to cookieless advertising – you get adjustable data-matching tools powered by ML algorithms.
Know when a customer converts either online or offline
Whether your customer makes a sale on your eCommerce property or inside store branches, RMM allows for our proprietary or your own attribution system.
Track real-time stats about each identified customer
Drive insights about each audience segment with multiple data sources connected through one measurement system.
3. Personalize ads on your own terms
Create audience segments for advertisers of each product category and reach audiences via on-site and off-site.
Create sales rules for matching ads with relevant shoppers
RMM advertisers get access to only to those audience groups that are relevant to their product category or allowed by your retail media team.
Set pricing for the use of each audience segment
Set different prices for each audience segment based on ad relevancy, channel, ad format or the type of product a brand wants to promote.
Share reports about available audience groups
Drive clear incentives for brands to invest into your retail media platform by showing available reach, new-to-brand users, past campaigns results, etc.
Full control over your audience data & privacy
Retail Media Machine helps retailers gain full ownership over their customer data without jeoperdizing the security and privacy regulations
Dedicated hosting on your servers
Opt-out from ads automation
Zero use of personal identifiers
Compliant with GDPR & CCPA
Layers of data access & rights
Cookieless audience targeting
Every tool to manage audiences.
In one Data Platform
Ingest your raw data assets quick and easy
Collect data from multiple sources, in different formats and store it across your preferred data centers for effortless activation.
Upload in any format
Bring your customer data as hashed emails, phone numbers, names, web or mobile IDs – RMM powers any available format
Use different sources
Combine behaviour with transactional data about your customers to gather every single piece in one unified place
Store in your data center
You can store data either on your own hosting or via one of our data centers in Europe, US-West, US-East, Asia, etc.
Create groups of users with common attributes
The built-in Segment Constructor allows to create new segments by crossing, onboarding and excluding specific groups of people.
Combine audiences
Gather several audience groups into one unified segment to extend your reach and the impact of your promo activities
Cross audiences
Match users from several segments to build new audiences who share common characteristics or shopping behaviour
Exclude audiences
You can automatically exclude audiences that have bought a particular product to target only new-to-brand buyers
Select audiences you want to target with ads
RMM users can select from available audience groups based on their behaviour, purchase history or engagements with past campaigns.
Standard Media Formats
RMM users can combine different audience groups to target them as a part of one holistic advertising campaign
Activate multi-channel
Target one audience segment on different media channels and platforms to engage in multi-channel advertising
Expand with look-alike
Expand your target audience through lookalike algorithms based on actions people take on digital property
Build your own custom attribution model
RMM allows for measurable results of each ad campaign – you can allow brands to access their campaign performance based on events, conversions or ad interactions.
Set up events
Know when a particular ad creative or sponsored product has “pushed” the customer to take a certain action online
Track conversions
Tie ad campaigns to conversions within a selected period of time or other attribution parameters
Put tags on creatives
Show brands how each given ad drives impact by placing tags on creatives to measure impact on sales or brand lift
Drive ad spend with real-time audience insights
Sharing data isn’t the same as sharing insights: when you send a custom report for a brand partner about an audience that match their interest, you drive action & results.
Sell more inventory
Brands will be more inclined to take action when they see clear insights about audiences they can target with you
Personalize reports
You define how brands see audience reports with personalized metrics configured individually for each of your partners
Transfer data effortlessly
Get access to more granular data from your advertising activities and transfer it to any system with a Raw Data API
Building ad networks is a new skill for retailers.
That’s why we provide free services
We guide retailers all the way through mapping their RMN strategy and consulting on privacy regulations to providing brands with campaign management services:
Managed campaigns
We provide the experienced team of AdOps to manage all aspects of advertising on your site, app or external media
External demand generation
If your inventory is integrated with RMM, we will attract media budgets from agencies and brands already using Admixer products
Custom development & integration
We will perform all necessary platform integrations with your tech stack, and add additional functionality upon your request
Case Study
The #1 Ukrainian Pharma Retailer used their 1P
Search Data for Off-Site advertising
About
Tabletki.ua is the biggest resource for searching and ordering pharmaceuticals in Ukraine. It hosts a wealth of user search data that they use for targeted on-site ads.
Challenge
Due to significant advertiser demand for audience segments sources in search queries, the retailer wanted to expand the use of this data for off-site advertising.
Solution
Using RMM’s Off-site and Audience Builder modules, the retailer organized the collection of audiences in real-time, taking into account the short time of search relevance, and their activation on external websites and mobile applications.
Results
+20%
Reach of online ads targeted at consumers
+28%
New & Incremental
Impressions
Impressions
+16%
Incremental Revenue from
Monetization
Monetization
How the EU Grocery Client Got a Custom Retail Media Platform in 4 Months*
About
Tabletki.ua is the biggest resource for searching and ordering pharmaceuticals in Ukraine. It hosts a wealth of user search data that they use for targeted on-site ads.
Challenge
Due to significant advertiser demand for audience segments sources in search queries, the retailer wanted to expand the use of this data for off-site advertising.
Solution
Using RMM’s Off-site and Audience Builder modules, the retailer organized the collection of audiences in real-time, taking into account the short time of search relevance, and their activation on external websites and mobile applications.
Results
4.7M
Reach of online ads targeted at consumers
102M
New & Incremental
Impressions
Impressions
306
Incremental Revenue from
Monetization
Monetization
Other modules that might interest you
Each RMM module is great on its own, but the real magic happens when everything is connected to the same underlying data & measurement system
On-site
Get foundational retail media technology on-site
Unique Features
- Personalized ads for customers
- Offer bundles for brands
- Billing & invoicing system
Off-site
Monetize your 1st-party data on external media channels
Unique Features
- Programmatic activations
- Direct integrations with media
- Available inventory reports
In-store
Branch out your advertising opportunities to in-store
Unique Features
- Signage screens, radio & DooH
- Ultra-local store targeting
- Closed-loop measurement
PLATFORM CONSTRUCTOR
See RMM Platform in Action
Create an ad program for brands that you sell with On-Site, Off-Site and In-Store modules connected by one underlying data & measurement system.
Contact UsQuestions?
If you have a particular question about your retail media project,
here’s a contact form.
Do you have any case studies to show?
Sure! Our parent company, Admixer, has a 15-year history of helping companies monetize their media and digital assets. But we have also prepared a deck featuring cases when retailers or marketplaces use our ad technology.
How much does it cost
Retailers get to choose from 3 options: revenue-share, fixed SaaS or CPM-based billing. While each has its pros and cons, we're interested in making the cost of investing into your RMN tech platform as reasonable as possible. So, we don't limit retailers to any particular option.
How long does it take to integrate with RMM?
From 2 weeks to 6 months – it very much depends on your tech stack and the size of your enterprise. But to give you an idea, RMM has a set of both flexible and inter-connected APIs that will speed up TTM and cut fragmentation costs if you were to partner with multiple AdTech providers. Book a call to get a custom plan for your particular project.
Who has build the RMM platform?
As you may have known, RMM is a subsidiary company of Admixer, a reputable company in the AdTech world. To learn more about us, please visit the Admixer site.
