RMNs often want to take their data science
in-house but their solutions don’t allow it

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Many retail media vendors impose their own rules for matching shoppers with ads
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Retailers & marketplaces can not control which ads appear in front of their customers
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RMN teams have to spend time re-ranking bids or blocking irrelevant ads
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Poor ad relevancy slows down the auction dynamics and leaves $$$ on the table

Build your own ad relevancy score for each ad served

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1. Collect audience data in one place

Purchase history, online behaviour, ad interactions – collect every tiny bit of audience data in one unified Data Management Platform (or DMP).
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Start by ingesting existing audience data

Our Audience API enables you to easily pull data from your CRM/CDP/CMS to target high-margin audience profiles based on previous purchases.
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Turn online behaviour into audience segments

Configure custom events on your site & app to automatically create audience segments based on their behaviour, ex. clicked/added/dropped an SKU, etc.
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Sell your custom segments while maintaining full data ownership

Get full control over who can view, match or use your audience data for targeting through either on-site or off-site channels.
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2. Identify audiences across channels

Our Shopper ID technology enables you to match and recognise the same customer across different devices, channels and data sources.
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Activate audiences without using personal identifiers

Shopper ID is more than data-clean rooms, as it’s not limited to cookieless advertising – you get adjustable data-matching tools powered by ML algorithms.
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Know when a customer converts either online or offline

Whether your customer makes a sale on your eCommerce property or inside store branches, RMM allows for our proprietary or your own attribution system.
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Track real-time stats about each identified customer

Drive insights about each audience segment with multiple data sources connected through one measurement system.
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3. Personalize ads on your own terms

Create audience segments for advertisers of each product category and reach audiences via on-site and off-site.
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Create sales rules for matching ads with relevant shoppers

RMM advertisers get access to only to those audience groups that are relevant to their product category or allowed by your retail media team.
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Set pricing for the use of each audience segment

Set different prices for each audience segment based on ad relevancy, channel, ad format or the type of product a brand wants to promote.
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Share reports about available audience groups

Drive clear incentives for brands to invest into your retail media platform by showing available reach, new-to-brand users, past campaigns results, etc.
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Full control over your audience data & privacy

Retail Media Machine helps retailers gain full ownership over their customer data without jeoperdizing the security and privacy regulations
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Dedicated hosting on your servers

We are the only vendor today that allows for hosting a retail media solution on own servers of the retailer or a marketplace. With RMM, you can truly maintain ownership of your customer data and protect its safety.
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Opt-out from ads automation

If any customer decides to opt out from ads on your eCommerce site or app, our system automatically excludes that user from any advertising. Your team may also exclude certain online visitors from seeing promotions.
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Zero use of personal identifiers

Our Shopper ID solution enables your brand partners to use your 1P data without disclosing any PII data about your customers. Leverage your customer interests or actions they take online rather than phones, names or emails
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Compliant with GDPR & CCPA

The built-in Data Platform of Retail Media Machine guarantees secure data collection and storage while complying to all GDPR & CCPA regulations. We offer a solution that check all boxes of your legal team.
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Layers of data access & rights

As the Super Admin of the RMM Platform, you can grant or forbid access to any given audience segment. You may also allow users to view stats about a particular audience but disallow vendors to use it for targeting.
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Cookieless audience targeting

While you can use 3rd-party cookies for targeting, RMM also supports the cookieless model. Our solution is flexible in terms of what your data strategy looks like, as you manage every aspect of your data platform.

Ingest your raw data assets quick and easy

Collect data from multiple sources, in different formats and store it across your preferred data centers for effortless activation.
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Upload in any format

Bring your customer data as hashed emails, phone numbers, names, web or mobile IDs – RMM powers any available format
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Use different sources

Combine behaviour with transactional data about your customers to gather every single piece in one unified place
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Store in your data center

You can store data either on your own hosting or via one of our data centers in Europe, US-West, US-East, Asia, etc.
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Create groups of users with common attributes

The built-in Segment Constructor allows to create new segments by crossing, onboarding and excluding specific groups of people.
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Combine audiences

Gather several audience groups into one unified segment to extend your reach and the impact of your promo activities
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Cross audiences

Match users from several segments to build new audiences who share common characteristics or shopping behaviour
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Exclude audiences

You can automatically exclude audiences that have bought a particular product to target only new-to-brand buyers
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Select audiences you want to target with ads

RMM users can select from available audience groups based on their behaviour, purchase history or engagements with past campaigns.
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Standard Media Formats

RMM users can combine different audience groups to target them as a part of one holistic advertising campaign
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Activate multi-channel

Target one audience segment on different media channels and platforms to engage in multi-channel advertising
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Expand with look-alike

Expand your target audience through lookalike algorithms based on actions people take on digital property
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Build your own custom attribution model

RMM allows for measurable results of each ad campaign – you can allow brands to access their campaign performance based on events, conversions or ad interactions.
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Set up events

Know when a particular ad creative or sponsored product has “pushed” the customer to take a certain action online
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Track conversions

Tie ad campaigns to conversions within a selected period of time or other attribution parameters
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Put tags on creatives

Show brands how each given ad drives impact by placing tags on creatives to measure impact on sales or brand lift
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Drive ad spend with real-time audience insights

Sharing data isn’t the same as sharing insights: when you send a custom report for a brand partner about an audience that match their interest, you drive action & results.
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Sell more inventory

Brands will be more inclined to take action when they see clear insights about audiences they can target with you
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Personalize reports

You define how brands see audience reports with personalized metrics configured individually for each of your partners
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Transfer data effortlessly

Get access to more granular data from your advertising activities and transfer it to any system with a Raw Data API
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Building ad networks is a new skill for retailers. That’s why we provide free services

We guide retailers all the way through mapping their RMN strategy and consulting on privacy regulations to providing brands with campaign management services:
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Managed campaigns

We provide the experienced team of AdOps to manage all aspects of advertising on your site, app or external media
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External demand generation

If your inventory is integrated with RMM, we will attract media budgets from agencies and brands already using Admixer products
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Custom development & integration

We will perform all necessary platform integrations with your tech stack, and add additional functionality upon your request
Case Study

The #1 Ukrainian Pharma Retailer used their 1P
Search Data for Off-Site advertising

tabletki.ua

About

Tabletki.ua is the biggest resource for searching and ordering pharmaceuticals in Ukraine. It hosts a wealth of user search data that they use for targeted on-site ads.

Challenge

Due to significant advertiser demand for audience segments sources in search queries, the retailer wanted to expand the use of this data for off-site advertising.

Solution

Using RMM’s Off-site and Audience Builder modules, the retailer organized the collection of audiences in real-time, taking into account the short time of search relevance, and their activation on external websites and mobile applications.

Results

+20%
Reach of online ads targeted at consumers
+28%
New & Incremental
Impressions
+16%
Incremental Revenue from
Monetization

How the EU Grocery Client Got a Custom Retail Media Platform in 4 Months*

Case Study

About

Tabletki.ua is the biggest resource for searching and ordering pharmaceuticals in Ukraine. It hosts a wealth of user search data that they use for targeted on-site ads.

Challenge

Due to significant advertiser demand for audience segments sources in search queries, the retailer wanted to expand the use of this data for off-site advertising.

Solution

Using RMM’s Off-site and Audience Builder modules, the retailer organized the collection of audiences in real-time, taking into account the short time of search relevance, and their activation on external websites and mobile applications.

Results

4.7M
Reach of online ads targeted at consumers
102M
New & Incremental
Impressions
306
Incremental Revenue from
Monetization
More case studies

Other modules that might interest you

Each RMM module is great on its own, but the real magic happens when everything is connected to the same underlying data & measurement system
module

On-site

Get foundational retail media technology on-site
Unique Features
  • Personalized ads for customers
  • Offer bundles for brands
  • Billing & invoicing system
Learn more
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Off-site

Monetize your 1st-party data on external media channels
Unique Features
  • Programmatic activations
  • Direct integrations with media
  • Available inventory reports
Learn more
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In-store

Branch out your advertising opportunities to in-store
Unique Features
  • Signage screens, radio & DooH
  • Ultra-local store targeting
  • Closed-loop measurement
Learn more
PLATFORM CONSTRUCTOR

See RMM Platform in Action

Create an ad program for brands that you sell with On-Site, Off-Site and In-Store modules connected by one underlying data & measurement system.
Contact Us

Questions?

If you have a particular question about your retail media project,
here’s a contact form.

Do you have any case studies to show?

Sure! Our parent company, Admixer, has a 15-year history of helping companies monetize their media and digital assets. But we have also prepared a deck featuring cases when retailers or marketplaces use our ad technology.

How much does it cost

Retailers get to choose from 3 options: revenue-share, fixed SaaS or CPM-based billing. While each has its pros and cons, we're interested in making the cost of investing into your RMN tech platform as reasonable as possible. So, we don't limit retailers to any particular option.

How long does it take to integrate with RMM?

From 2 weeks to 6 months – it very much depends on your tech stack and the size of your enterprise. But to give you an idea, RMM has a set of both flexible and inter-connected APIs that will speed up TTM and cut fragmentation costs if you were to partner with multiple AdTech providers. Book a call to get a custom plan for your particular project.

Who has build the RMM platform?

As you may have known, RMM is a subsidiary company of Admixer, a reputable company in the AdTech world. To learn more about us, please visit the Admixer site.