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PLATFORM CONSTRUCTOR
Retail Media Tech
Connected
The Retail Media Machine (or RMM) is the only customizable ad network solution allowing retailers and marketplaces to build their own retail media platforms.
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The RMM Platform connects retail media channels in one
Many retail media networks today have turned into a zoo of technology that no single team can understand and supervise.
RMM software offers the level of connectivity retail media networks always needed, with a focus on omni-channel ads unified by one measurement system.
Flexibility
You get a custom platform solution tailored to your own needs, which is something you don't get with other retail media vendors.
Control
Sometimes we hear our product offers too much control. You own your data, media and platform settings.
Connectivity
Data flows dynamically between RMM applications, giving every team a shared source of truth and insights.
For retailers & marketplaces seeking
omni-channel growth
On-Site inventory activation
Off-Site programmatic media
In-Store screens & radio
Unified Audience Management
One Measurement & Reporting
In-housing tech capabilities
Many retail media channels.
One RMM platform.
RMM brings your eCommerce, marketing and trade marketing together on the same advertising and retail media
management platform. It gives you a multi-touch attribution of a given customer at every stage of the buyer journey.
Explore RMM by module
Each RMM module is great on its own, but the real magic happens when everything is connected to the same underlying data & measurement system
On-site
Get foundational retail media technology on-site
Unique Features
- Personalized ads for customers
- Offer bundles for brands
- Billing & invoicing system
Off-site
Monetize your 1st-party data on external media channels
Unique Features
- Programmatic activations
- Direct integrations with media
- Available inventory reports
In-store
Branch out your advertising opportunities to in-store
Unique Features
- Signage screens, radio & DooH
- Ultra-local store targeting
- Closed-loop measurement
Data Platform
Connect your data assets securely in one single place
Unique Features
- Channel-agnostic activations
- Data on your own servers
- Real-time reports
Solutions for every use case
Explore some of our customers’ top retail media challenges and learn how RMM's integrated modules can help
you leave these problems in the past
Customize RMM to match your needs
Every retailer has different needs. We will customize the platform solution for each retailer, which many big retail media vendors won't do. We adapt to your tech stack, not vice versa.
Send invoices and manage billing
Set automated sharing of post-campaign invoices, displaying balance and payment options for each brand supplier. Track the payment status from one place.
Configure ad space the way you want
Configure all inventory yourself as opposed to your retail media tech partner forcing you to utilize their own ad serving rules and black-box algorithms.
Maintain control over your 1P data flow
All of your audience data stays with you. No need to migrate to RMM ad servers. You get to activate your data in privacy-compliant ways, setting levels of access for each RMM user.
Build layers of access for each RMM user
Super Admins may create new users with their respective layers of access and account rights. From brands suppliers and media owners – to internal team members – you're in control.
Create tailored reports for each brand supplier
RMM owners can assemble custom reports for each type of ad campaign. You decide who gets to see the report, what metrics it's going to have and when reports will be shared.
Try our solutions for every use case
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Build full-funnel opportunities
Show brands how they can leverage your platform to reach customers at every stage of the buyer journey – from external media to on-site and in-store.
Solve addressability after cookie deprecates
RMM has data & identity tools already built-in, so you can build a compelling case for brands to use 1P and 3P data even after cookie deprecation.
Connect external websites & apps
You can expand your inventory by connecting to ad space of external media and commerce partners. Your brand suppliers and internal teams will never run out of ad space.
Drive ad spend with campaign planning tools
Inventory Reporting feature lets you see stats about your media (traffic, CTR, etc) and data (high-intent shoppers, segments, etc.) – so you can better plan your campaigns.
Go beyond standard targeting options
Open up more inventory to your brand suppliers by giving them data-level targeting options. RMM users have essentially 3 options: contextual, online behaviour or purchase history.
Utilize a library of dynamic creatives
You can charge a premium (higher CPMs) for non-standard DCO, video or rich media campaigns while brands get to capture customer attention with interactive advertising.
We invite you to explore unique RMM capabilities
Contact UsAbout us
Born as an Ad Network 15 years ago
RMM is the satellite company of Admixer, the reputable AdTech player and owner of one of the largest SSPs in the world. We started as an ad network ourselves, so we understand and can relate to many challenges of today's retailers.
Visit Admixer’s site
#2
in world’s top mobile inventory sources
289
employees working in 6 country offices
3,564
companies have used our AdTech
What makes RMM different?
Most retail media solutions consist of siloed modules. Every RMM feature was built from the ground up to
work together. We offer more capabilities than any other retail media vendor today.
| Fragmented Solution | ||
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| Structure | built by one AdTech company (Admixer) within one tech ecosystem | built by acquiring new companies and merging disjointed modules together |
| Channel-Agnostic Data Activation |
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| Flexible Ad Serving & Media Management |
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| Easy-to-Customize Platform |
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| Real-Time Measurement & Reporting |
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| Unified Billing & Invoicing |
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| Compare RMM |
| Fragmented Solution | |
|---|---|
| Structure | |
| built by one AdTech company (Admixer) within one tech ecosystem | built by acquiring new companies and merging disjointed modules together |
| Channel-Agnostic Data Activation | |
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| Flexible Ad Serving & Media Management | |
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| Easy-to-Customize Platform | |
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| Real-Time Measurement & Reporting | |
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| Unified Billing & Invoicing | |
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| Compare RMM | |
Don't be a stranger to RMM.
If you don’t explore new retail media tech, you’re falling behind.
Feel free to contact us today to learn more.
How much does RMM cost?
Retailers get to choose from 3 options: revenue-share, fixed SaaS or CPM-based billing. While each has its pros and cons, we're interested in making the cost of investing into your RMN tech platform as reasonable as possible. So, we don't limit retailers to any particular option.
Do you offer campaign management service?
Regardless which of the 3 payment models you prefer the most, we offer a scope of included services for retailers. From campaign management to driving external demand and custom tech integrations – we don't leave our clients alone. Please contact us for a more detailed info.
Can you bring demand from external sources?
Yes. Once we launch your platform – we can connect external advertising demand programmatically (via Admixer.SSP) or tap into our own network of global agency and brand advertisers.
How long does it takes to integrate with RMM?
From 3 weeks to 3 months – it very much depends on your tech stack and the size of your enterprise. But to give you an idea, RMM has a set of both flexible and inter-connected APIs that will speed up TTM and cut fragmentation costs if you were to partner with multiple AdTech providers. Book a call to get a custom plan for your particular project.
PLATFORM CONSTRUCTOR
See RMM Platform in Action
Create an ad program for brands that you sell with On-Site, Off-Site and In-Store modules connected by one underlying data & measurement system.
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