Retail Media On-Site
It's still not too late for retailers & marketplaces
to build their retail media offerings
Brands increasingly test and invest into new retail media platforms
Many existing RMNs often don't meet the expectations of their brand advertisers
RMNs are often built via the same tech without any room for differentiation
RMNs struggle attracting new ad budgets without cannibalizing existing ones
All your tools to attract and retain advertising
budgets - in one connected platform
Turn trove of customer data into ad opportunity
Your 1st-party data is the holy grail for any retail media network. RMM gives your team all the tools they need to deliver value for brands via data-driven advertising.
Built-in DMP
The Data Management Platform enables you to collect, ingest and segment audiences for channel-agnostic data activation by your brand advertisers.
Cookieless User ID
The not-so-distant cookie deprecation is top of mind among advertisers. RMM has the built-in User ID module to build a compelling advertising solution for your brands suppliers.
Full ownership & control
Your sensitive customer data stays on your own servers (unless you wish otherwise) - RMM ad servers receive anonymous Shopper IDs, so you maintain control over data.
Expand your inventory with an ad personalization
Open up more "ad space" on your eCommerce media for super-targeted ads personalised for each customer at scale.
Boosted CTR of sponsored products
The same URL would serve tailored sponsored products to each customer based on their previous online behaviour or purchase history.
No "black box" algorithms
The RMM platform gives owners a high-level of control in terms of which audiences see what ad creatives (or any ads at all) without jeopardizing the customer experience.
Fully-Integrated with your APIs
Have pre-configured reports arrive to the designated mailbox of each stakeholder at the designated frequency and time of the day.
Give brands a greater insight into performance & RMN capabilities
Advertiser expectations for RMNs are higher than for other media channels. They want to see that shoppers have interacted with their ads and made actual purchases.
Inventory reports
Brands want to see clear incentives to buy ad space on your eCommerce site. Show which placements, ad formats and audiences drive the high-margin ad revenue.
Performance reports
Clearly demonstrate campaign performance with ROAS and other direct-sale metrics. With RMM, you can share reports automatically along with invoices.
Granular attribution
Know exactly if an ad served does or does not lead to an incremental purchase. The RMM team will design a custom attribution model that would work for your monetization.
Premium features to differentiate your RMN
With many retailers opting for same legacy solutions, there's much room to provide a differentiated value for advertisers. Here's how you can stand out with RMM:
Full-funnel ad campaigns creation
Channel-agnostic data activation
Rich media, video & DCO formats
Adding news & commerce vendors
Billing & Invoicing system built-in
White-labelling capabilities
On-site technology.
That checks all your boxes.
Enough formats to make your entire grid inventory
Leverage the built-in creatives library to turn ads into native and engaging shopping experiences while giving brands capabilities to reach customers using valuable data.
Standard Media Formats
Standard media banners and non-standard formats, ex. Floating, Video or Expanded ads
Interactive Rich media
Mobile Shake, 3D Cube, Rewarded Videos – all formats to capture shoppers’ attention
Dynamic Sponsored Ads
This format uses the same CSS and layout as your product feed, integrating natively within each page
Control every pixel of your advertising space
RMM enables you to control every aspect of your monetisation, as you can set up the following:
Set your priorities
The retailer configures the ad display algorithms, pricing models and the cost of each advertising space with our guidance
Create bundled offers
You can create ready offerings tailored for brands in each category with pre-configured data, targeting and inventory.
Layers of user access
The retail owner sets levels of user rights and access for each user – from running campaigns to viewing reports
Streamlined campaign flow up to self-serve capabilities
The platform supports a user-friendly interface with easy flow to set up, optimize and analyze campaigns in real-time.
Forecasting tools
Your advertisers can see real-time stats about placements with the highest traffic and high-intent shopper segments
Campaign Approval
Campaigns go live only under the condition that the Super Admin gives green light and approves each creative
Self-Serve Accounts
You can create tailored accounts for each brand advertiser to run their campaigns under your supervision
Charge a premium for additional targeting features
You can charge brands additional markups for using enhanced targeting capabilities
such as particular audience segments, geo-targeting or frequency capping settings.
Clearly-defined segment
Brands will be more inclined to spend more when they can reach audiences relevant
for their category
Contextual targeting
Offer brands to reach audiences in the right environment and within a brand-safe inventory on your eCommerce media
Tag Manager
Showcase brands how each given ad leads to an incremental sale with the tag manager settings available in RMM
Share results your way and optimize campaigns in real-time
Data flows dynamically between each retail media channel and ad carrier, giving every team a shared source of truth and insights.
Automated sharing
The network owner can configure the timing, frequency, and format of reports which would be emailed to each recipient
Fully Customizable
You define how brands see campaign reports with personalized metrics configured individually for each advertiser
Reporting API
You can also connect RMM data with external analytics solutions to keep all your stats in one single place
Building RMNs is a new skill for retailers.
That's why we are here.
We guide retailers all the way through mapping their RMN strategy and consulting on privacy regulations to providing brands with campaign management services:
Campaign management service
We provide the experienced team of AdOps to manage all aspects of advertising on your site, app or external media
External demand generation
If your inventory is integrated with RMM, we will attract media budgets from agencies and brands already using Admixer products.
Custom development & integration
We will perform all necessary platform integrations with your tech stack, and add additional functionality upon your request.
Case study
How the #1 Marketplace in Moldova drove +30% YoY ad revenue via RMM tech
Background
Back in late 2019, we partnered with 999.md, Moldova’s largest online marketplace, owned by Simpals. With our Data Platform, they had previously aggregated behavioural data from over 1.5 million users, representing 75% of Moldova’s online audience
Objective
Together, we wanted to revolutionize Moldova’s nascent advertising landscape. By leveraging RMM’s Platform and Simpals’ rich data, the goal was to empower advertisers with accurate targeting tools while boosting monetization for local publishers through 1P data sales
Solution
Over 500 audience segments now drive data-driven campaigns, enabling automated advertising across on-site & off-site channels. Brands get to enjoy rich targeting options, while publishers access new revenue streams.
Results
1.5 M
User behavioral data
aggregated
+25%
Average increased
CPM
CPM
+30%
YoY ad revenue from on & off-site placements
Other modules that might interest you
Each RMM module is great on its own, but the real magic happens when everything is connected to the same underlying data & measurement system
Off-site
Monetize your 1st-party data on external media channels
Unique Features
- Programmatic activations
- Direct integrations with media
- Available inventory reports
In-store
Branch out your advertising opportunities to in-store
Unique Features
- Signage screens, radio & DooH
- Ultra-local store targeting
- Closed-loop measurement
Data Platform
Connect your data assets securely in one single place
Unique Features
- Channel-agnostic activations
- Data on your own servers
- Real-time reports
PLATFORM CONSTRUCTOR
See RMM Platform in Action
Create an ad program for brands that you sell with On-Site, Off-Site and In-Store modules connected by one underlying data & measurement system.
Contact UsDon't be a stranger to RMM.
If you don’t explore new retail media tech, you’re falling behind.
Feel free to contact us today to learn more.
Do you have any case studies to show?
Sure! Our parent company, Admixer, has a 15-year history of helping companies monetize their media and digital assets. But we have also prepared a deck featuring cases when retailers or marketplaces use our ad technology.
How much does it cost
We don't limit retailers to any particular pricing model, as we offer 3 options: revenue-share, fixed SaaS and CPM-based billing. Ask us about pricing benchmarks on a live demo.
How long does it take to integrate with RMM?
It really much depends on your requirements. But to give you an idea, the typical project with multi-channel activations lasts up to 3 months.
Who has build the RMM platform?
As you may have known, RMM is a subsidiary company of Admixer, a reputable company in the AdTech world. To learn more about us, please visit the Admixer site.
