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Retail Media in-Store
Retail Media has challenged retailers to revamp
the old ways of doing in-store advertising
From labor intensive and manual operations into automated activations
From static print ads and coupon vouchers to dynamic in-store screen displays
From no audience targeting to sophisticated audience composition backed by data
From lack of measurement to gained insights into ad-level stats, impressions & sales
How RMM enables you to digitlize in-store media
1. Connect everything into one system
RMM offers an effortless integration with every ad carrier across your store branches, so you can manage campaigns from one product interface.
Indoor & Outdoor Media Integration
In-Store Screens, Digital Signage, Outdoor screens, TVs and Audio Players – you can integrate all your in-store media into RMM with a simple Plug & Play setup.
Detailing Inventory Specifications
Retailers provide detailed information for each advertising unit (ex. Store & GEO details, etc.), so you can make well-informed decisions about targeting options.
Extra Measurement Integrations
Foot traffic sensors, eye-trackers, POS systems – we have seen RMM work wonders when integrated with additional in-store technology.
2. Sell everything through one Marketplace
Once you decide to make your in-store media spaces available for advertising, it becomes available on one single screen in the Marketplace.
Visual Map Representation
The RMM Marketplace features an intuitive map displaying all in-store locations, detailing address, venue type, and photos of the locations and screens.
Smart Campaign Planning
You can share in-store inventory reports to each advertiser, so they can see available impressions, CPMs and technical specifications of your in-store media.
Combine Inventory into Packages
You can group your inventory into curated packages, which allows to create tailored offers for advertisers of each product category.
3. Launch, Optimize & Report in real-time
Reach users at shopping areas across cities, defined locations, and store departments while using several audience-targeting options.
1-2-3 Campaign Launch
Launching campaigns is simple: select your inventory from the Marketplace, add targeting parameters, and upload your creative.
Effortless Campaign Optimization
RMM users can make real-time adjustments to targeting and creative elements with thematic, date & time, and frequency capping settings.
Ads Reporting & Sales Attribution
Easily visualize where, how much, and to whom impressions or audio plays were delivered. Use sales data to attribute how ads drive in-store purchases.
Monetize your in-store media in many ways
A complete solution for monetizing retail media inventory and digitalizing trade marketing operations while maintaining full ownership over your in-store assets
Direct tool for internal promotions
Self-serve accounts for partners
Tap into programmatic marketplaces
Add into your retail media platform
Layers of access, rights & approval
Freedom of choice with CMS
Like traditional retail media.
Only built for in-store.
Start by creating your in-store inventory
From store spaces to measurable inventory – detail information about each ad unit and make advertising spaces instantly available for activation.
Indoor screens
Connect digital signage systems, display screens or even TVs to your retail media ad offering
Outdoor screens
Display advertisements at parking lots, on city malls or any other place outside of your store
Audio players
Connect audio players into RMM to schedule in-store radio campaigns at different times & stores
Know when each target group is best reached
From data to audiences – RMM shows the amount of customers located at each store per hour – so you can better price and plan your in-store campaigns.
Enrich your data
Add loyalty program data or other systems to know which customers at what times shop at your stores
Connect to inventory
After analyzing audience taxonomy, you can link every piece of inventory to particular audience
Run audience-based ads
As a result, advertisers can see audience-based campaign opportunities with various metrics
Make campaign setup easy for advertisers
RMM makes life for your trade partners as easy as possible by sharing self-serve accounts with intuitive campaign UI and setup flow.
Uploading Creatives
Turn existing creatives you advertise on sites & apps into in-store format for omni-channel reach
Targeting Settings
Reach users at clearly-defined shopping & city areas, store departments at GEO-targeting radius
Campaign Approval
Give green light to each creative and campaign or enable automatic launch for some RMM users
Share automated reports with trade partners
Give your advertisers a clear overview of campaign performance by sharing results across various dimensions. Share via real-time UI accounts or excel spreadsheets.
Sharing Reports
Schedule reports to automatically arrive at email inboxes of your trade partners
Multi-level Metrics
Gain store-level insights into ad delivery, number of plays, impressions and even unique impressions
Sales Attribution
Connect advertising activities in-store with offline sales metrics to calculate ROAS
Analyze earnings from every in-store unit
See what types of in-store inventory drive the most demand and revenue margins for your retail media business to maximize potential yield.
Demand Analysis
Understand where your supply doesn’t meet advertising demand to capitalise in those areas
Impressions
Identify which inventory drive the highest reach and increase CPMs for that in-store media
Payouts
Calculate which in-store displays generate the highest payouts for your advertising business
Retailers are already skilled in trade marketing.
We are only here to help you scale it.
We guide retailers all the way through mapping their RMN strategy and consulting on privacy regulations to providing brands with campaign management services:
Managed campaigns
We provide the experienced team of AdOps to manage all aspects of advertising on your site, app or external media
External demand generation
If your inventory is integrated with RMM, we will attract media budgets from agencies and brands already using Admixer products
Custom development & integration
We will perform all necessary platform integrations with your tech stack, and add additional functionality upon your request
Case study
How Home Improvement Retailer Used our In-Store AdTech to reach 60M shoppers
Objective
Promo video of partners using our technology to manage an in-door/outdoor advertising network for one of the largest retailers in Ukraine
Challenge
Due to significant advertiser demand for audience segments sources in search queries, the retailer wanted to expand the use of this data for off-site advertising
Solution
Using RMM’s Off-site and Audience Builder modules, the retailer organized the collection of audiences in real-time, taking into account the short time of search relevance, and their activation on external websites and mobile applications
Results
1,000+
Video Screens
in waiting areas
in waiting areas
63%
Customer attention
spans won
spans won
80
Shopping centers
broadcasting radio
broadcasting radio
8 sec
Avg. customer focus
time on screen
time on screen
Delivery of non-endemic demand for in-store advertising campaigns via programmatic marketplaces
Objective
WOG operates a large number of stores at gas stations, where digital screens are installed. The retailer used to manually set up ad campaigns for advertisers across their in-store screens network
Solution
With our In-Store Retail Media Solution, we connected inventory in all available locations and provided the ability to launch ad campaigns for this inventory from our DSP to brands and advertising agencies, while expanding targeting capabilities for them
Results
WOG received the opportunity to increase revenue from ad placements on in-store screens, while having a transparent reporting, campaign management and targeting system for in-store screens in more than 200 locations
Other modules that might interest you
Each RMM module is great on its own, but the real magic happens when everything is connected to the same underlying data & measurement system
On-site
Get foundational retail media technology on-site
Unique Features
- Personalized ads for customers
- Offer bundles for brands
- Billing & invoicing system
Off-site
Monetize your 1st-party data on external media channels
Unique Features
- Programmatic activations
- Direct integrations with media
- Available inventory reports
Data Platform
Connect your data assets securely in one single place
Unique Features
- Channel-agnostic activations
- Data on your own servers
- Real-time reports
PLATFORM CONSTRUCTOR
See RMM Platform in Action
Create an ad program for brands that you sell with On-Site, Off-Site and In-Store modules connected by one underlying data & measurement system.
Contact Us
Questions?
If you have a particular question about your retail media project,
here’s a contact form.
Do you have any case studies to show?
Sure! Our parent company, Admixer, has a 15-year history of helping companies monetize their media and digital assets. But we have also prepared a deck featuring cases when retailers or marketplaces use our ad technology.
How much does it cost
Retailers get to choose from 3 options: revenue-share, fixed SaaS or CPM-based billing. While each has its pros and cons, we're interested in making the cost of investing into your RMN tech platform as reasonable as possible. So, we don't limit retailers to any particular option.
How long does it take to integrate with RMM?
From 2 weeks to 6 months – it very much depends on your tech stack and the size of your enterprise. But to give you an idea, RMM has a set of both flexible and inter-connected APIs that will speed up TTM and cut fragmentation costs if you were to partner with multiple AdTech providers. Book a call to get a custom plan for your particular project.
Who has build the RMM platform?
As you may have known, RMM is a subsidiary company of Admixer, a reputable company in the AdTech world. To learn more about us, please visit the Admixer site.