RETAIL MEDIA MACHINE
Retail Media Platform
for Retailers & Marketplaces
Turn your website, app, and stores into a profitable retail media business.
Retail Media Machine (RMM) helps retailers monetize on-site, off-site, and in-store channels with one connected platform.
Platform demo
The RMM Platform connects retail media channels in one
Many retail media networks today have turned into a zoo of technology that no single team can understand and supervise.
RMM software offers the level of connectivity retail media networks always needed, with a focus on omni-channel ads unified by one measurement system.
Flexibility
You get a custom platform solution tailored to your own needs, which is something you don't get with other retail media vendors.
Control
Sometimes we hear our product offers too much control. You own your data, media and platform settings.
Connectivity
Data flows dynamically between RMM applications, giving every team a shared source of truth and insights.
For retailers & marketplaces seeking
omni-channel growth
On-Site inventory activation
Off-Site programmatic media
In-Store screens & radio
Unified Audience Management
One Measurement & Reporting
In-housing tech capabilities
Many retail media channels.
One RMM platform.
RMM brings your eCommerce, marketing and trade marketing together on the same advertising and retail media
management platform. It gives you a multi-touch attribution of a given customer at every stage of the buyer journey.
Explore RMM by module
Each RMM module is great on its own, but the real magic happens when everything is connected to the same underlying data & measurement system
On-site
Get foundational retail media technology on-site
Unique Features
- Personalized ads for customers
- Offer bundles for brands
- Billing & invoicing system
Off-site
Monetize your 1st-party data on external media channels
Unique Features
- Programmatic activations
- Direct integrations with media
- Available inventory reports
In-store
Branch out your advertising opportunities to in-store
Unique Features
- Signage screens, radio & DooH
- Ultra-local store targeting
- Closed-loop measurement
Data Platform
Connect your data assets securely in one single place
Unique Features
- Omnichannel audience activation
- ML-based audience builder
- Real-time reports
Solutions for every use case
Explore some of our customers’ top retail media challenges and learn how RMM's integrated modules can help
you leave these problems in the past
Customize RMM to match your needs
Every retailer has different needs. We will customize the platform solution for each retailer, which many big retail media vendors won't do. We adapt to your tech stack, not vice versa.
Send invoices and manage billing
Set automated sharing of post-campaign invoices, displaying balance and payment options for each brand supplier. Track the payment status from one place.
Configure ad space the way you want
Configure all inventory yourself as opposed to your retail media tech partner forcing you to utilize their own ad serving rules and black-box algorithms.
Maintain control over your 1P data flow
All of your audience data stays with you. No need to migrate to RMM ad servers. You get to activate your data in privacy-compliant ways, setting levels of access for each RMM user.
Build layers of access for each RMM user
Super Admins may create new users with their respective layers of access and account rights. From brands suppliers and media owners – to internal team members – you're in control.
Create tailored reports for each brand supplier
RMM owners can assemble custom reports for each type of ad campaign. You decide who gets to see the report, what metrics it's going to have and when reports will be shared.
Try our solutions for every use case
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Build full-funnel opportunities
Show brands how they can leverage your platform to reach customers at every stage of the buyer journey – from external media to on-site and in-store.
Solve addressability after cookie deprecates
RMM has data & identity tools already built-in, so you can build a compelling case for brands to use 1P and 3P data even after cookie deprecation.
Connect external websites & apps
You can expand your inventory by connecting to ad space of external media and commerce partners. Your brand suppliers and internal teams will never run out of ad space.
Drive ad spend with campaign planning tools
Inventory Reporting feature lets you see stats about your media (traffic, CTR, etc) and data (high-intent shoppers, segments, etc.) – so you can better plan your campaigns.
Go beyond standard targeting options
Open up more inventory to your brand suppliers by giving them data-level targeting options. RMM users have essentially 3 options: contextual, online behaviour or purchase history.
Utilize a library of dynamic creatives
You can charge a premium (higher CPMs) for non-standard DCO, video or rich media campaigns while brands get to capture customer attention with interactive advertising.
We invite you to explore unique RMM capabilities
Contact UsAbout us
Born as an Ad Network 17 years ago
RMM is the satellite company of Admixer, the reputable AdTech player and owner of one of the largest SSPs in the world. We started as an ad network ourselves, so we understand and can relate to many challenges of today's retailers.
Visit Admixer’s site
#2
in world’s top mobile inventory sources
289
employees working in 6 country offices
3,564
companies have used our AdTech
What makes RMM different?
Most retail media networks rely on fragmented tools that drain time, budgets, and limit growth. Retail Media Machine changes that. With one unified platform, you can manage on-site, off-site, and in-store advertising — powered by a single data and measurement system
| Fragmented Solution | ||
|---|---|---|
| Platform Structure | Unified | Siloed |
| Multi-format Ad Serving | Yes | No |
| Omnichannel Data Management | Yes | No |
| Programmatic Connections | Yes | No |
| Unified Measurement & Reporting | Yes | No |
| Billing & Invoicing | Yes | No |
| Platform Customization | Yes | No |
| Compare RMM |
| Fragmented Solution | ||
|---|---|---|
| Platform Structure | Unified | Siloed |
| Multi-format Ad Serving | Yes | No |
| Omnichannel Data Management | Yes | No |
| Programmatic Connections | Yes | No |
| Unified Measurement & Reporting | Yes | No |
| Billing & Invoicing | Yes | No |
| Platform Customization | Yes | No |
| Compare RMM | ||
Why Retail Media is so important for Retailers?
Retailers can generate new revenue by offering sponsored product placements, on-site display ads, in-store screens and radio, as well as scaling to off-site advertising powered by retailers’ first-party data.
What is a retail media platform?
A retail media platform is an advertising technology solution that allows retailers to monetize their website, app, and in-store traffic by offering advertising opportunities to brands and suppliers.
What is a retail media network (RMN)?
A retail media network is an advertising ecosystem run by a retailer or marketplace that provides brands with tools to promote their products across the retailer’s digital and physical channels.
What makes Retail Media Machine different from other retail media solutions?
Retail Media Machine is a customizable monetization platform that gives retailers full ownership of their first-party data, and unifies on-site, off-site, and in-store advertising with a single measurement and reporting system.
How long does it takes to integrate with RMM?
With Retail Media Machine, retailers can launch their retail media network in weeks, not months, with minimal technical resources required.
RETAIL MEDIA MONETIZATION
Grow your Retail Media Revenue
Discover how our Retail Media Platform drives Omnichannel Growth across On-Site, Off-Site, and In-Store retail media, increasing ad revenue, shopper engagement, and brand partnerships.
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